AMA Toronto 10th Annual Agency Panel

With a quick nod to master-marketer and musician David Bowie, the 10 th annual Agency

Panel is all about “CH-CH-Changes.”

Turmoil or Transformation?

Tap the experience, foresight and mindset of some of the industry’s brightest leaders our bellwether marketers and prepare yourself and your company for what’s ahead.

Looking back. Planning forward.

Five progressive agency leaders will be looking back on the changes that have shaped our industry over the past decade — and discussing the marketing challenges and opportunities ahead

Speaker Line-Up

Special Guest:

Frank Palmer, CEO, Brand Frank

Agency Panel Moderator:

Sean Stanleigh, Studio Head, Globe Media Group

Panelists:

Éric Blais, president, Headspace Marketing, Marketing Columnist

Armida Ascano, Futurist, Chief Content Officer, Trend Hunter

Sabaa Quao, President, PlusCo Venture Studio

Agenda

Registration & Networking

5:30 – 6:30 p.m.

Start your evening by joining us for registration, some light bites and refreshments.

Network, connect with your peers and get ready for an inspiring event ahead.

Welcome – Opening Remarks

6:30 – 6:45

Land Acknowledgement and Opening Remarks

“Then. Now. Next” – A Fireside Chat with Marketing Legend Frank Palmer

6:45 – 7:30

Opening the show, Marketing Legend @Frank Palmer, CEO of Brand Frank, returns to Toronto for a fire-side chat and audience Q&A. Frank will speak about navigating the past decade of changes, as well as the current AI revolution. He’s going to tell you what you need to hear, not what you want to hear.

“Frankly Speaking” Audience Q&A with Frank Palmer

7:30 – 7:45

Get advice from a Marketing Legend! Ask Frank about advertising then, now and what’s next. Get ready! This is a rare opportunity to ask one of Canada’s most sage and successful creative leaders a burning question or two!

Break

7:45 – 8:00

CH-CH-Changes – The 2026 Agency Panel

8:00 – 9:00

“Look out you rock and rollers!” @Sean Stanleigh, head of the Content Studio at The Globe & Mail, will moderate this year’s Agency Panel discussion. The panel will pick up the conversation about the changes rocking our industry to deliver a range of insights, advice and stories.

CH-CH-Changes – Audience Q&A

9:00 – 9:15

Feeling like Aladdin Sane? Go deeper. Quiz your favorite panel member about the

changes rocking your marketing department and transforming your role.

9:15 – Networking

End your evening by joining us for refreshments, conversation and networking. Meet Frank Palmer and the panelists, connect with your peers.

Proud Event Sponsors:

Cvent
Stonehenge Productions
Score Promotions
The Globe Media Group